Emulsify into hands. Apply to wet hair as a base for blow-drying. Slick down for smooth surface shine. Apply to dry hair for molding and defining with touches of shine. Works on all hair types.

What is Powerfix Firm Holding Spray?
Powerfix Firm Holding Spray is one of Sam Brocato's "Original 5" products. It is a non-aerosol design spray for workable control.

When is Powerfix Firm Holding Spray used?
During styling when hair is damp or after styling on dry hair to help achieve and set desired style.

What makes Powerfix Firm Holding Spray unique?
This spray creates body, volume and a workable hold with a high-gloss sheen.This non-aerosol hair spray will not build up on hair.

What is Maximum Hold Hair Spray?
An exceptional holding aerosol hair spray that delivers a resistant and brilliant finish.

When is Maximum Hold Hair Spray used?
After styling as a finishing spray for maximum hold.

What makes Maximum Hold Hair Spray unique?
The finishing spray provides maximum hold and shine to any hairstyle. Hair has tremendous shine, manageable control and enhanced volume.

- Exceptional aerosol holding spray

- Delivers resistant

- Provides brilliant finish

What is Shimmer Spray?
Brocato Shimmer Sprays are a subtle, sparkling spray of pearlescent, gold or platinum flecks.

When is Shimmer Spray used?
Use after styling to add a sexy glow. Shimmer Sprays can be used on skin and clothes for added subtle glamour.

What makes Shimmer Spray unique?
This one-of-a-kind product features pearlescent, gold or platinum flecks which provides delicate shine and sparkle.

What is Back to the Beach Texturizing Mist?
Undone. Uninhibited. Barely under control. Back to the Beach Texturizing Mist amps up the volume and creates a sexy, wind-swept appeal. This spray will provide the unique texture as if you spent a day at the beach in and out of the water.

When is Back to the Beach Texturizing Mist used?
Spray 6-8 inches on damp or dry hair. Concentrate spray mist at the scalp to increase texture slightly. Use on mid-shaft to ends for more wave and texture. For maximum beach effect, spray all over and scrunch! Let nature or your blow dryer with - or without - a diffuser do the rest.

What makes Back to the Beach Texturizing Mist unique?
This spray's primary "point of difference" offers you the texture of spending a day at the beach. It provides a fun and playful style to your hair, while offering UV protection from the environment.

Undone & Uninhibited

What is Curlkarma Curl Energizing Cream?
Sam Brocato developed Curlkarma Energizing Cream to energize and enhance waves and curls in fine to medium hair. Curlkarma helps to transform lifeless, droopy waves into perfectly defined, natural-looking swirls. Lightweight formula leaves hair feeling super soft and full of shine.

When is Curlkarma Energizing Cream used?
Curlkarma is ideal for individuals with fine to medium hair texture with soft, delicate curls that tend to be dry and fragile.

What makes Curlkarma Energizing Cream unique?
The Curlscience Ingredient Complex provides incredible hold with no added weight. Helps to allow curls to last all day so hair stays frizz free, and full of bounceand definition.

- Energize and enhance waves and curls

- Transforms lifeless droopy waves

- Create perfectly defined - natural looking swirls

- Lightweight formula

- Leaves hair feeling super soft and full of shine

What is Carve Texture Icing?
A unique and wildly flexible styling paste that shapes, molds and texturizes hair with a semi-gloss finish.

When is Carve Texture Icing used?
To create fun, textured looks in short to medium highly-textured hairstyles.

What makes Carve Texture Icing unique?
It's a malleable paste which means you can restyle your hair throughout the day without adding more product. Start your day at the office with a more conservative style and then transform the shape for a sexy, night-time look with ease! Add even more Carve to create a more dramatic look.

- Styling paste

- Shapes, molds and texturizes hair

- Semi-gloss finish

What is Shatter Chaos Paste?
An extra-firm molding paste that affords flexibility and texture to wet, dry and heat styled hair. Creates texture and chaotic hair designs.

When is Shatter Chaos Paste used?
Shatter Chaos Paste can be used at any stage of the styling and finishing process to add a bit of texture.

What makes Shatter Chaos Paste unique?
Adds a sense of multi-directional mayhem and control to all hair types. Soft, creamy texture is easy to apply yet surprisingly strong. More precise and consumer friendly than many spray waxes and pastes.

- Extra-firm molding paste

- Provides flexibility and texture

- Can be used with wet, dry and heat styled hair

- Create texture and chaotic hair designs

What is Mousse Volumizing Foam?
A rich, lathery mousse that creates visual texture, shine and firm, yet moveable hold.

When is Mousse Volumizing Foam used?
For full, textured or curly styles Mousse Volumizing Foam is the perfect support product. The soft foam delivery gives natural volume, while still being touchable. Use Mousse first then layer other products for definition or to create a more personalized finish.

What makes Mousse Volumizing Foam unique?
It's an exceptional volumizer with a firm hold. ALCOHOL FREE formula leaves hair moist and healthy, yet as full as possible.

- Rich, Lathery mousse

- Create visual texture

- Provides shine

- Firm yet moveable hold

Ultra-fine volume and texture powder that can be used on all hair types.

WHAT IT DOES

• The dry shampoo technology creates weightless volume, texture, medium hold and grip for all styles, including updos and backcombing.

• Perfect for: Secured short styles, messy looks, backcombed hair, voluminous updos.

WHAT ELSE YOU NEED TO KNOW

Hold 3 out of 6.

Moldable liquid sap enriched with carnauba wax, igniting hyper-relectivity with infinite, remoldable hold.

Lightweight, versatile texture spray.
Mineral spray with sea salt crystals ? for matte finish and medium hold.

Volume-building spray gel.
Soft and supple, with root-lift technology for full-on volume and sensual softness. No stick, no crunch, no compromise.

Apply to damp hair. Air- or diffuse-dry to accentuate waves and curls. Blow-dry for lasting body and volume.

Remoldable fiber sculpter and hair putty.
Fiber-fused for a matte texture. Mold, sculpt, and twist any uncombed-looking style for perfect second-day-look hair.

A lava-like paste compounding the heat and energy of a volcano. Eruptek detonates on contact with hair for expansive volume and extreme clouds of texture.

A deep conditioning cream bath for curly, coiled or relaxed hair that is extremely dry, damaged, porous or brittle.

• Provides intense moisture and extra nourishment
• Strengthens hair and reduces breakage

Flexible Hold, Low Shine Hairspray for Controlling Frizz and Fly Aways with All Day Hold. 

Medium Hold, No Shine, Hair Clay for Shaping a Thick, Natural Looking Hairstyle.

Verb Sea Texture Cream refreshes hair for instant volume, touchable hold and breezy texture. Formulated to weightlessly enhance natural texture on any tousled, beachy style.

Verb Sculpting Clay provides a medium hold, natural texture, and pliability to re-shape hair throughout the day. Formulated to restore and protect hair while adding light shine.

Verb Forming Fiber provides all-day hold with flexibility to re-work styles, leaving hair with a matte finish..

Add volume and shine to your hair with Tea Tree Styling Gel®. Versatile enough to use on wet or dry hair, this flexible styling product helps add dimension to any style. Conditioners leave strands with loads of shine, while lavender, tea tree oil and mint refresh the mind.

Strong hold volume mousse delivers full body styles with control.

Create airy soft curls and waves with the Sweetheart Curls. This bi-phase serum spray shapes beautiful curls with lightweight definition.

Its non-heavy formula brings shine and softness resulting in wavy hair with a glamorous touch.

Strongest hold paste provides a matte finish with great texture and a re-workable formula.

Infinium microdiffuser spray brings dry and dramatic results without stiffness. Super-fine mist allows for even distribution. Lock in style with a natural touch, elegant construction and optimal shine. Anti-frizz.

• For bold and unlimited looks
• Builds volume and texture with powerful long-lasting hold

Medium hold for natural looks with soft shine.
Instantly accentuates and defines.

Medium hold for naturally structured looks with matte finish.
Easy flexible styling with extra-long moulding time.

Strong hold with lasting control.
Provides visibly stronger hair.
Alcohol-free formula.

Instantly noticeable more hair and visible more body.
For strong and healthy looking hair from the roots.

Extended memory hold
Pliable texture
Controls frizz
Increases fullness
Non residue formula
Adds shine
Conditions and moisturizes
Never stiff or gunky
Washes out easily
Sophisticated men’s fragrance.After cleansing and conditioning with our 3-in-1 Shampoo, Conditioner, and Body Wash, emulsify by raking fingers through hair to build texture. Apply to damp hair for lighter hold and dry hair for heavier hold. Apply more product if desired.