This multi-tasking styler delivers instant and long lasting root-to-tip volume, providing flexible hold and leaving hair touchably soft.

The ultimate blowout balm with heat protection that smooths the hair with invisible slip, speeding up styling time.

CAVIAR CC Cream Extra Hold - 'Complete Correction' Cream - is a miracle leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished. This 10-in-1 formula can be used alone or as a foundation for the layering of other styling products. Formulated with Caviar Extract and antioxidant Vitamin C to fight natural, chemical and environmental aging and provide the highest level of protection against free radicals.

Infused with Caviar and Strand Building Proteins that mimic natural ceramides in the hair, the conditioner expertly softens and detangles whilst repairing neglected strands. Its reparative properties improve hair's strength to help protect from future breakage. Expect soft, shiny locks with renewed resilience.

This medium-hold setting spray lifts from root to tip and molds the hair into lush shapes while providing heat protection and high shine. It's formulated with caviar extract, which contains amino acids and Omega-3 fatty acids that help smooth the hair shaft and increase shine, while biotin increases elasticity to avoid breakage due to styling stress.

A medium hold crème gel that shapes and transforms the hair effortlessly.

An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold.

This sulfate free cleanser rebalances and nourishes all hair types for customized results.

he complement to Alterna Bamboo Smooth Anti-Frizz AM Daytime Smoothing Blowout Balm.
Part 1 of a 2-part system that tames frizzy, unruly hair while you sleep.
SmoothSeal technology protects and strengthens hair to start the smoothing process.
Keratin provides a smoothing effect that allows your hair to lay flat.
Phospholipids attract and retain moisture to keep strands properly hydrated.
Olive and Sunflower Seed Oil nourish and hydrate to make hair smooth and shiny.
Shea Butter makes unruly hair manageable, smooth and shiny.

Nourishes even severely damaged hair back to health. Leaves hair incredibly silky and shielded from UVA/UVB dry-out and other oxidative damage. With rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.

Is a weightless hair treatment that protects hair from color washout and fadeout to prolong the life of hair color.

Its nourishing formula cares for every strand to leave your hair with a gorgeous healthy shine that lasts all day.

Sheer, weightless finishing spray gives any hair type instant polish & shine Eliminates frizz & flyaways.

A gentle sulfate-free cleanser that combines strengthening eco-certified Bamboo Extract & shine-amplifying Indian Gooseberry for healthy radiance.

Has a rich and beautifully nourishing formula that cares for your hair to leave it looking and feeling beautifully glossy and healthy looking. Tame frizz and flyaways with this Alterna Bamboo Luminous Silksheen Brilliance Cream. For lightweight control and texture the ultra caring formula is the perfect way to finish your look.

The complement to Alterna Bamboo Smooth Anti-Frizz PM Overnight Smoothing Treatment.
Part 2 of a 2-part system that helps hair resist frizz and humidity.
Provides protection against heat styling tools.
SmoothSeal technology protects and strengthens, while helping to seal each strand for superior smoothing & humidity resistance.
Phospholipids maintain proper hydration.

Anti-Breakage Thermal Protectant Spray helps to reduce breakage. Nourishing extracts of organic bamboo, sunflower and Indian gooseberry hydrate, condition and repair damaged cuticle fibers to create a silky smooth texture with a brilliant, high-shine finish. Vitamin E protects color by neutralizing free radicals caused by environmental aggressors.

Anti-Frizz Shampoo cultivates sleek, shiny locks, banishing flyaways and breakage. Organic kendi oil delivers essential fatty acids to repair and infuse each strand with moisture while vitamin E combats free radical damage. Pure organic bamboo extract strengthens tresses.

Kendi Dry Oil Mist is a lightweight styling spray that conditions and strengthens your hair while protecting it from hot tools and smoothing away frizz. Organic kendi oil protects, nourishes and adds shine. It also features Color Hold Technology to prevent your color from fading. Ideal for use on fine to medium hair types.

Kendi Pure Treatment Oil cultivates healthier, stronger and more resilient hair. Organic bamboo and organic kendi oil work in tandem to fortify locks and eliminate frizz and split ends. This dual-functioning, shine-enhancing formula can be used as an intensive nourishing treatment or as a styling aid to help reduce flyaways and protect hair from the heat.

Anti-Frizz Conditioner produces silky tresses with enhanced vibrancy and a frizz-free finish. Rare organic kendi oil infuses each strand with omegas 3, 6 and 9, delivering repairing and moisturizing benefits. Antioxidant vitamin E protects against environmental damage, keeping your locks shiny and radiant. Pure organic bamboo oil fortifies, promising more resilient strands.

Lightweight conditioning formula separates and smooths curls for frizz control and definition. Non-crunchy, flexible hold leaves curls with a soft, touchable finish.

Lightweight mist re-activates, enhances and tames frizzy curls without weighing them down. Leaves curls smooth, soft and touchable. Perfect for an evening or next-day curl revival.

Anti-Humidity Hair Spray is a super lightweight spray to help your hair combat humidity in the air. The spray acts as a barrier around your strands, battling frizz and flyaways that can occur, while securing your hairstyle. Your hair is left with high-shine and never sticky.

A micromist to control frizz and impart shine on even the finest hair. Providing an ultralightweight, satin finish for frizzy hair, it helps tame flyaways and strengthen hair with eco-certified Bamboo and other vital nutrients. Conveniently, it absorbs instantly for immediate results and protects color.

Kendi Intense Moisture Masque restores health and manageability to tired tresses. Bamboo extract fortifies and hydrates while kendi oil nourishes and repairs damage for strong, resilient strands that shine.

Weightless texturizing mist instantly gives you natural, tousled, “just-back-from-the-beach” waves. Adds texture, volume and healthy shine to all hair types.

Formulated with strengthening eco-certified bamboo extract, this virtually translucent dry shampoo is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue.

Formulated with strengthening eco-certified bamboo extract, this virtually translucent dry shampoo is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue.

his virtually translucent dry shampoo spray absorbs oil, product build-up and impurities to extend the life of your color as well as other salon services. The hair is left feeling clean and full of body with an amazing smell. Also great for achieving volume on freshly washed hair.

Is a non stripping, sodium chloride-free formula and is safe for color treated hair. It gently detoxifies your hair, ridding it of dulling product build-up and environmental impurities to restore natural shine & radiance.

Combines strengthening pure Organic Bamboo Extract with color locking Organic Kalahari Melon in a paraben & sodium chloride free formula that infuses hair with nourishing moisture & vital nutrients making it stronger & healthier while extending the life of your color.

This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color.

Abundant Volume Conditioner is packed with nutrients and extracts to moisturize your strands and enhance body. The sulfate- and sodium-free formula energizes your locks while organic bamboo strengthens and organic maca oil contains phyto-nutrients to revitalize from root to tip. Color Hold technology helps retain your vibrant color longer.

his does-it-all volumizer can be used on damp or dry hair. Lightweight and non-sticky, the formula is ideal for adding body and personality to shorter or layered hair styles and also gives fullness & texture to longer hair.

Volume Spray is clinically proven to increase hair volume up to 105% for long lasting body and bounce. Volume Last Technology increases the appearance of fullness with plant-based polymers and lightweight conditioners. Maca root extract stimulates the scalp to help thicken hair shafts while bamboo extract prevents breakage.

Abundant Volume Shampoo blends strengthening organic bamboo exact with phyto-nutrient rich organic maca root to hydrate and revitalize strands. The light cleansing formula also contains Color Hold® technology so your hair stays true to it's color, while feeling moisturized, bouncy and voluminous.

Weightless Whipped Mousse builds thicker, more voluminous locks without weighting it down. A blend of pure organic bamboo extract and organic maca root coat each strand to nourish and strengthen. This amazingly light mousse holds your hair with ease with a natural look. Color Hold® technology helps retain your vibrant color longer.

Used on dry hair to infuse volume into hair that has fallen flat, it boosts fullness & lift at the roots where you need it most. With Color Hold technology for color retention.

Perfect Blowout Creme provides gentle styling control while reducing frizz and minimizing static for a perfect blowout.

Perfect Iron Spray protects each strand up to 450, F/232 C.It locks in moisture, sealing and smoothing the hair cuticle to removes frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last.

A primer for hair, which provides the perfect pre-style canvas for beautiful, healthy style.

Delivers an excellent level of conditioning of a grand masque which can be used with each wash like a basic conditioner.

Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna's signature Caviar Extract and Sea Silk, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair's essential moisture balance.

A medium hold styling paste that creates hi-definition silhouettes, separating layers and providing just the right amount of hold.

Paraben free conditioner volumizes hair and infuses fine strands with weightless moisture.A combination of peptides, polymers and resins creates a structure for extreme weightless volume.

Plumps and thickens fine hair. This cleanser builds volume, protects color and improves the overall appearance of fine, thin hair, restoring it to a healthy, youthful state.

Alterna Caviar CC Cream - or "Complete Correction" Cream - is a miracle leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished. This 10-in-1 formula can be used alone or as a foundation for the layering of other styling products.

Is a lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
Holds creative styles firmly in place while locking out humidity. Provides maximum control that is never stiff or sticky and without flaking or buildup.

A rejuvenating hair serum that preserves color treatments and protects from UV damage.

Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types.This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat styling, or on dry hair for instant perfection.

A moisturizing that protects from UV damage and other color aggressors. Caviar extract adds a naturally concentrated source of omega-3 fatty acids to minimize color fading while replenishing moisture.

A gentle shampoo that contains the Dual Capture Complex, which helps preserve color while giving your hair powerful UV protection and anti-aging benefits. This color-protecting shampoo minimizes color fade for lasting color vibrancy while replenishing lost moisture.

Is an ultra-lightweight hair mist formula which acts as the essential last step to lock in color pigments and provides UV protection for gloriously vibrant color and shine

Formulated to be non-drying and ultra-hydrating, this shampoo removes oils and dirt from the hair, infusing it with radiant softness and resilience as it cleans. Abyssinian oil coats the hair with nourishment restoring shine and smoothness to the hair shaft

This nourishing leave-in conditioner is specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling CAVIAR Replenishing Moisture Shampoo and Conditioner. The ultranourishing formula leaves dry hair soft, silky, and smooth. 

Alterna Caviar's Overnight Hair Rescue, a deeply penetrating overnight treatment for damaged or chemically treated hair that repairs while you sleep, without leaving any residue on your pillow. Awaken to silky, shiny hair that looks and feels remarkably stronger, healthier and is visibly rejuvenated.

Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair.

Rapid Repair spray is formulated to address natural, chemical and environmental aging by infusing hair with the latest technologies to restore hydration. It is designed to add instant shine and moisture. This spray targets the aging process right at each strands cellular level and can be used daily.

Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin C and cytokines to reduce the effects of aging and help stimulate protein production.

Is a powerful nourishing oil that combats dry and brittle hair and smooth's the hair shaft while adding intense shine.

A lightweight treatment styling mousse that is clinically proven to thicken and strengthen your hair, and increase the diameter of each hair strand...leaving hair looking and feeling healthy with an abundance of volume.

This ultra-dry, flexible hold, humidity resistant formula gives you brushable natural looking hair that stays put. Infused with Age-Control Complex this formula increases elasticity and balances moisture levels to restore hydration, strength and vibrancy.

This high performing dry shampoo is specifically formulated to gently absorb excess oil, product buildup, and environmental impurities while extending the life of a blow out. In addition, the formula is fragranced with refreshing Bergamot and Green Tea, infusing hair with that "just washed" scent.

Deposits protein-rich ingredients to rebuild and restore moisture retention.

This concentrated treatment penetrates quickly to renew and repair all hair types for unprecedented results.

This gentle, sulfate free, daily cleanser rebalances and nourishes all hair types for customized results. Alterna Ten products are the result of the perfect fusion of ten key elements from around the globe to transform any hair from ordinary to extraordinary.